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EVEREST CREATORS VIRAL GROWTH AGENCY
OUR WORK
FEATURED PROJECTS
Case Study: One Post, 34 Million Views
Generating traction (and viral attention) largely hinges on utilizing ever-changing popular topics and trends. Early in 2024, a trend of social anxiety began to arise, with the phrase 'social anxiety' growing in search results and hashtag usage. Building upon this theme, our team generated 34,000,000 views on one TikTok video in April 2024. Click the image (at left) to pull up the link to the original video. This video resonated strongly with the TikTok community, generating thousands of comments of support. The virality of this video is a testament to the power of emotion and relatability on social platforms.
Case Study: 11 Million Organic Views for our Brand Client
The goal for brands seeking to grow on social media organically should be to provide value for viewers. Many brands make the mistake of only featuring a product without offering value to the viewer. In our expertise, we have generated organic success for brands by allowing the audience to connect with the product by providing value in the form of education or entertainment, for example. In our work with this brand, we designed content that highlights the product through amusing, relatable, 'authentic' moments that make viewers feel a certain way. This video (left) provides entertainment value, while highlighting the product in an engaging way, which is how the video went viral.
Case Study: From 0 to 250,000 followers in several months
I generated 140,000,000+ views on this account and produced hundreds of viral videos. This rapid, viral growth proved that going viral on TikTok is caused by specific, quantifiable strategy, and not random algorithmic tricks. As a case study, it also proves that TikTok requires a unique skillset; technical details, like hashtag strategies, that are crucial on other platforms are less relevant on TikTok. Hundreds of the videos on this account went viral (100k+ views) or mega-viral (1 M+ views) using no hashtags. The overall take-home message from this concept is that on TikTok, quality content comes first; the best hashtag strategies, caption strategies, posting times, and engagement tricks offer minimal help if video content and quality are not the center of your growth strategy.
Case Study: Viral Campaign to Launch the StayTouch App on TikTok (10 M views) resulting in 3110% increase in followers over two month launch period
To generate strong interest in the StayTouch app and generate strong brand awareness, I designed and executed an 'on-the-street' series. This series went viral because it abided by the TikTok rule of having "viewer-centered" content, which prioritizes entertaining or educating the viewer, and avoids "selling" without providing value; gen-z is highly suspicious of anything that appears too corporate or "salesy," and their experience as a viewer must be filled with value in order to gain their trust and interest. The product, the StayTouch app, improves how users manage their contacts and relationships and this on-the-street series was a creative, on-brand vehicle for creating value-packed content for TikTok audiences.
Case Study: Viral campaign resulting in 750,000 new subscribers to the TLDR newsletter
The above example (12M+ views across platforms) demonstrates how mastering TikTok style content is now an important skill on all platforms. I added 750,000+ subscribers to TLDR Media's newsletter as a direct result of my marketing campaign. In 2022, I designed, scripted, filmed, and edited over 30 short-form videos like the example above that have resulted in a radical expansion of TLDR's subscriber base. These short-form videos have been published to all major platforms, which is important as TikTok-style short-form content becomes ubiquitous.
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